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Arizona State University, in order to become more committed to the Arizona community and to society as a whole, is setting a new standard for research universities through the model of the New American University. As a New American University, ASU is measured not by who we exclude, but by who we include; we pursue research that considers the public good; and we recognize the effects that crime, public safety, and violence have upon the economic, social and cultural vitality of a community. Social embeddedness is core to the development of ASU as the New American University.